Customer requirements in terms of service differ significantly from those related to products. Marketing and Sales channels vary accordingly. Many companies today are not aware of their customer’s needs with regard to service. This results in service offerings and service portfolios that do not reflect their customers’ expectations.

Barkawi Management Consultants provide support to set-up a viable and sustainable service offering based on market intelligence with regards to the relevant industries. Market insights in various industries, financial tools as well as approved methods to determine a promising service offering serve as a basis.

Barkawi Services:

• Customer satisfaction analysis (Customer surveys)
• Service market intelligence
• Customer segmentation
• Service offering (e.g. service portfolio design, revenue generating services)
• Service pricing
• New service